Are you looking to invest in real estate in Raleigh, North Carolina? This city is a great place to invest in real estate because of its outstanding job opportunities, great education, and thriving culinary community.

In fact, Raleigh claimed the top spot for overall real estate and homebuilding prospects in PwC and the Urban Land Institute’s 2021 Emerging Trends in Real Estate report. Raleigh is home to North Carolina State University and is a part of the Research Triangle. It offers a wealth of tech and STEM jobs and is considered one of the best cities for tech jobs.

As a property investor, it’s important to take notice of the planned developments, business opportunities that create jobs, and improvements to infrastructure. These positive changes attract more people to Raleigh who may be potential tenants. 

Investing in real estate allows you to benefit from passive income. You’ll enjoy consistent monthly earnings and high profits if you decide to sell your property because property value tends to appreciate over the long term. 

This is why you need to do intensive research first before purchasing your Raleigh real estate. You want to narrow down your investment decision to an area of Raleigh where the quality of life is good, the job market is thriving, and the rental demand is high.

The Raleigh downtown skyline

Investing in Raleigh real estate is a great choice given that it has positive features, making it a profitable venture. In this article by Keyrenter Raleigh, we’ll go over the top reasons to invest in Raleigh, North Carolina. You’ll learn the key elements that make this city synonymous with great investment returns.

Why You Should Invest in Raleigh Rental Properties

#1. Strong Local Economy


As a property investor, Raleigh is a highly attractive real estate investment with its solid economy. It offers job opportunities in tech, education, and STEM that bring more people to the city. 

This is due in part to Apple’s huge investment in creating a new tech campus in the Raleigh area. After the new campus is built, more jobs will be created that center on machine learning, AI, and software engineering. In addition, Apple is committing millions of dollars to the area’s infrastructure by funding roads, bridges, and schools.

Giant tech companies investing in this city pushes the area’s growth even more. This leads to more job creation and people moving to Raleigh. As a real estate investor, this is a great sign that Raleigh is an up-and-coming city that’s worth investing in. 

#2. Plenty of Attractions

Raleigh also serves tourists with amazing attractions from impressive arts and culture, a thriving culinary landscape, and a vibrant music scene. The great weather provides all-year outdoor recreation opportunities for kayaking, paddling, hiking, and exploring nature trails and historical sites.

Photo of a family walking away from the camera through a park

Here are some of Raleigh’s top local attractions:

  1. North Carolina Museum of Art
  2. North Carolina Museum of Natural Sciences
  3. William B. Umstead State Park
  4. Hemlock Bluffs Nature Preserve
  5. Ann and Jim Goodnight Museum Park

As a property investor, you can design short-term rentals to cater to visitors needing accommodations when traveling to Raleigh. People often prefer to stay in places where the rental rates are lower than hotels for maximum savings when traveling.

#3. Exceptional Education

Because of the Research Triangle Park and great educational opportunities, lots of families gravitate to Raleigh so their children can benefit from excellent tech and STEM education. You can focus on attracting families raising kids for your Raleigh rental property. 

Some of the best colleges found in Raleigh are North Carolina State University, Meredith College, William Peace University, Saint Augustine’s University, and Shaw University.

For high school, where passion for STEM and tech learning can be stimulated early, kids can attend Raleigh Charter High School, Wake NCSU STEM Early College High School, Triangle Math and Science Academy, and Green Hope High School. These schools are ranked high for their graduation rates and college readiness. 

#4. Abundant Job Opportunities

Raleigh’s housing market demand continues to skyrocket with the flood of people moving into the city. As a real estate investor, this is great news because you know that you have plenty of new residents to cater to. 

A property manager signing a lease in a house with a family of two adults and one child

Millennials and younger generations are taking on flexible work-from-home job opportunities that allow them to be location-independent. This way, they can choose to move to cities where the culture and trendy lifestyle matches their energy. They are also a huge renter market to target as a property investor. You can design units that feature amenities they value.

Raleigh is categorized as an 18-hour city, given its thriving urban life, consistent growth, affordability, and job prospects. 

#5. High Rental Occupancy Rates

Another strong factor that people consider when residing in a city is affordability. A high price-to-rent ratio leads to more people choosing to rent instead of buy. In Raleigh, a lot of people opt to rent more since it’s cheaper for them. Property investors can then benefit from this solid rental demand. 

The increase in home values makes it harder to purchase a home, making renting a more attractive choice. This works in the favor of real estate investors. With property values rising steadily, the rental market continues to expand in Raleigh. 

The Bottom Line: Why Buy Raleigh Real Estate

Raleigh boasts magnificent local attractions, a solid economy, high quality of life, a thriving job market, high rental demand, and outstanding education. This makes it an attractive city to invest in for strategic real estate investors.

If you’re a new real estate investor, we recommend contacting the professionals at Keyrenter Raleigh to help you make the right choices, enjoy an efficient real estate transaction process, and avoid the costly errors made by beginning investors.